Insights and playbooks

Growth notes from the Shipit team.

Practical guidance on SEO, AI visibility, campaigns, content and websites, written to support better decisions.

Web pages being sorted into decision groups during a content auditFeatured
Content

A website content audit that leads to decisions

Bound the inventory, assess each important page by purpose and evidence, then finish with an owner, action and verification point.

4 min read
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Page elements being organized into a clear information structure
SEO and AI

Add structured data without overclaiming

A safe JSON-LD workflow that follows each page's purpose and visible content, with stable entities and verifiable claims.

4 min read
The same website being tested on a phone and laptop
Websites

Improve Core Web Vitals through the user journey

Measure loading, interaction and visual stability by page type, then fix shared templates instead of chasing an isolated score.

4 min read
Campaign results and uncertainties being checked side by side
Advertising

Measure paid campaigns without false certainty

A practical approach to conversions, data quality, test questions and decisions when platform reports show only part of the story.

4 min read
A creative team arranging photo, video and audio formats on a worktable
Content

From one strong insight to a working content system

Build one substantial source into useful channel versions, with clear ownership and no repetition for its own sake.

4 min read
A website structure mapped on paper beside a laptop
SEO and AI

The foundations of SEO and AI visibility

A practical framework for technology, content, entities and measurement, without unsupported promises about search or AI answers.

4 min read