Website and technical health
Speed, mobile usability, structure and the pages that quietly cost you enquiries.
Tell us where to look.
Share your website and the channels that matter to your brand. Better context leads to a sharper review.
Your request could not be sent.
Please try again. If the problem continues, email info@shipitdigital.nl.
What we review in your free audit
Search visibility (SEO)
Where you rank, which searches you are missing and what is holding growth back.
AI visibility
Whether ChatGPT, Gemini and Perplexity name your brand when potential customers ask for advice.
Paid campaigns
Budget, targeting, measurement and creative: what works and where money is being lost.
Social media and content
How your profiles, publishing rhythm and content support the rest of your marketing.
Quick wins and a 90-day roadmap
A clear sequence: what comes first, what can wait and which result to measure.
How it works
From your URL to a plan in three steps.
You do not need to schedule an intake call to get started. Share the right links, we do the research and then walk you through the findings.
Start my free auditShare your website about 1 minute
Add your website, primary goal and relevant channels. That is enough to get started.
We analyse it by hand within 3 business days
A specialist reviews your visibility, conversion path and selected channels. No generic scorecard.
Receive your plan 30-minute walkthrough
You receive the main findings and a prioritised 90-day plan. We explain it briefly and answer your questions.
What we examine and what we do with it
Choose the same goal as in the form. Every audit starts with the fundamentals; this is where we place the emphasis.
AI visibility audit
Whether answer engines recommend you when someone asks for advice in your market.
What we check
- Realistic customer questions and which brands are named instead of yours
- Entity clarity, structured data and consistent business information
- Independent mentions and reviews that answer engines may rely on
What we do about it
- Make facts consistent and machine-readable wherever they appear
- Publish content that answers questions directly enough to be cited
- Earn relevant mentions from credible sources
Why it matters
An AI answer presents only a small number of recommendations. If your brand is absent, you miss an important research moment.
Get found in Google search
Rankings, technical health and the pages that should be earning traffic.
What we check
- Which searches you rank for and where competitors are ahead
- Indexing, speed, site structure and internal links
- Local search and your Google Business Profile where relevant
What we do about it
- Remove technical blockers first because they are often the quickest to fix
- Build useful topic coverage around what customers actually search
- Strengthen the pages closest to an enquiry or sale
Why it matters
Search traffic starts with clear intent. A strong page keeps producing value after the initial work is complete.
Generate more leads and sales
The full path from first click to enquiry, and where people drop out.
What we check
- Where enquiries come from now and what each channel really costs
- Conversion paths, forms, calls and response time
- Whether measurement is reliable enough to guide decisions
What we do about it
- Close the largest leak before paying for more traffic
- Match the offer and landing page to the intent of each channel
- Build reporting that supports real decisions
Why it matters
More traffic through a leaking path raises costs without improving revenue. Sequence matters more than volume.
Grow social media and brand awareness
Profiles, rhythm and content that support the rest of your marketing.
What we check
- Profile completeness, positioning and visual consistency
- Publishing rhythm, formats and content that earns a response
- Whether your content answers questions people ask before buying
What we do about it
- Tie the content plan to your offer instead of an empty calendar
- Choose formats your team can sustain and produce in batches
- Reuse strong content across advertising and website pages
Why it matters
People use social media to check whether a business is active and credible. Long periods of silence can feel like a risk.
Improve advertising performance
Structure, targeting, creative and measurement across your paid channels.
What we check
- Account structure, overlap and avoidable budget loss
- Creative rotation, fatigue and landing-page fit
- Conversion tracking and the signal that bidding actually follows
What we do about it
- Fix measurement before changing the budget
- Simplify campaigns so the algorithm receives enough useful data
- Test creative and landing pages against one clear conversion
Why it matters
Bidding follows whatever you measure. With the wrong signal, spend rises while meaningful results remain flat.
Review website performance
Speed, structure and the commercial pages that carry the most weight.
What we check
- Core Web Vitals, mobile experience and hosting
- Navigation, page structure and ease of editing
- Forms, tracking and multilingual setup
What we do about it
- Repair or rebuild, depending on which route gets results sooner
- Design around the pages that convert, not only the homepage
- Protect existing SEO value during improvements or migration
Why it matters
A slow or unclear website limits every channel you pay for because all of those journeys eventually end on the site.
Custom software or automation
The manual work, spreadsheets and disconnected tools behind daily operations.
What we check
- Where data is copied manually between systems
- Which paid tools you already use and what they could replace
- Integrations, permissions and reporting gaps
What we do about it
- Investigate a focused integration before proposing a new platform
- Automate repetitive work while keeping human decisions
- Deliver in stages so a useful first version can go live quickly
Why it matters
Good automation saves time every week. For many teams, it is the most economical way to create capacity.
Not sure yet
A clear view of where the largest opportunity and the largest loss sit.
What we check
- A broad first review of the website, search, AI, advertising and social media
- What competitors do that you do not
- The three changes most likely to make a difference soon
What we do about it
- Start with high-impact changes that avoid unnecessary cost
- Agree what to measure before committing more budget
- Review progress after 90 days using real numbers
Why it matters
Most teams do not need more channels. They need to know which channel is underperforming and why.
What a free marketing audit from Shipit Digital covers
A marketing audit reviews how a business is found, assessed and chosen online. We follow the journey from the first search or social post to a form, call or purchase. That means looking beyond SEO to your website, visibility in search and AI answers, advertising, social profiles and the content that connects those channels.
The initial review is free and carries no obligation. You receive the findings whether or not you decide to work with us. We always ask separately before reviewing anything that requires account access.
Which areas we review and what we look for
Website and technical foundations
We review loading speed, mobile use, page structure, navigation, forms and commercially important pages. Slow templates, unclear next steps and broken measurement often explain why traffic does not turn into enquiries. See how we address this through website development.
Search visibility and SEO
We examine which searches bring visibility, how topics are distributed across pages and which technical issues affect indexing. For local businesses we also review local search and the Google Business Profile. This is the foundation of our SEO service.
AI visibility in ChatGPT, Gemini and Perplexity
We test questions a real customer may ask, record which brands are named and assess the public signals answer engines can use: clear entity information, structured data, credible mentions and directly useful content. Read more about AI visibility.
Paid campaigns
For Google Ads, Meta and other paid channels we review structure, targeting, budget allocation, creative and measurement. A campaign optimised for the wrong conversion can look busy while producing little. Our advertising and campaigns service follows from that review.
Social media and content
We check whether profiles are complete and recognisable, how consistently you publish, which formats earn a response and whether content answers questions people ask before buying. This supports both social media management and focused content creation.
Photo, video and brand assets
We assess whether visuals are current, recognisable and usable across the website, social media and campaigns. One well-planned photo and video production can often close several content gaps at once.
Tracking, automation and software
Finally, we review whether you can see what is happening: analytics, conversion measurement, consent handling and manual work that could be automated. When the answer is an integration rather than a campaign, our software solutions are the next step.
Who the audit is for
The audit suits organisations that already have a website or active marketing and want an independent view of where opportunities are being missed. Typical situations include traffic without enquiries, rising advertising costs, a new website losing rankings or a team that cannot explain why results have stalled.
It is also useful when your brand is rarely mentioned in AI answers and you want to understand which public signals are missing. We work with organisations in the Netherlands and beyond.
What you receive
Within three business days you receive an initial written assessment, a shortlist of improvements that can be addressed immediately and a prioritised 90-day plan. For each item we identify the result that should be measured.
We then walk through the main findings in a short call. No automated score sheet or long export, just an expert review with a clear first step.
Request your free audit